Effective Headshots That Get You Noticed!
“Your Headshot should be the biggest part of your Marketing Strategy"
Need Headshots?
Why the Headshot Strategist®
Did you know that within just a few seconds of seeing your photo, people have already decided whether to lean in—or scroll on?
That’s why your headshots matter. A lot.
The Headshot Strategist® Session is designed to help you clarify exactly what you want your audience to notice about you—and then make a plan to communicate that in every shot.
Your headshots are an investment in your future.
It’s not just about looking good.
It’s about making a clear, intentional first impression that sets the tone for everything that follows.
Stand out. Get noticed. Be remembered.
ACTORS
How it Works:
I take a different approach to headshots than most photographers—because I’m not just here to take your picture. I’m here to help you create effective, marketable headshots that truly work for you.
That’s why every session includes the Headshot Strategist® Program—a 1-hour video call we schedule before your shoot.
In this session, we’ll dive into:
• Where you are now—and where you’re going in your career
• The right wardrobe, looks, and “types” to support your goals
• How to use your headshots as a powerful part of your marketing strategy
It’s not just about looking good in a photo—it’s about being intentional, aligned, and seen.
Just click the button below to set up your Headshot Strategist® Session.
Actor Headshot PACKAGES:
THE BIG PACKAGE: $1275- 10 -Retouched Images - Best Value
THE WORKING ACTOR: $895 - 5 -Retouched Images -Most Popular
THE STARTER: $675 - 2 -Retouched Images
Additionally Retouched Images: $89 each or 3 for $197
ALL PACKAGES INCLUDE:
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A Headshot Strategist® Session via video call to ensure we create effective, marketable headshots
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Studio Photo Session, 1 to 3 hours depending on your package (outdoor location available upon request)
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Online proof gallery with watermarked, unretouched images for easy viewing and selection (view-only access)
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Selected images retouched and delivered as downloadable JPEGs in both High and Medium Resolution
– High Resolution includes an 8x10 format with border and name, ready to print -
Standard Print/Usage Release Form included for your retouched images
– (Need a commercial usage release? Contact Peggy for pricing.)
Your $275 deposit will go towards whatever package you choose. If you decide to upgrade to a larger package after you see the proofs you can do that. I ask you to choose a package now so that we have a good idea of how many "looks" we are going to achieve in our session. (because we plan our session out so well, it is common to get more amazing looks than we planned)
OTHER SERVICES OFFERED:
Ask about Self-Tape Auditions, Slates, and other video services.
BUSINESS
Does your business headshot reflect who you really are?
The Headshot Strategist® Approach
This isn’t just a photo session—it’s a strategy session with a camera.
Before we ever step into the studio, you’ll schedule a 1-hour Headshot Strategist® video call.
This session is designed to give you clarity, confidence, and a game plan.
We’ll dive into:
• Where you are now—and where you’re headed
• What types, looks, and wardrobe will position you best
• How your headshots can support your larger marketing and career goals
By the time you show up to your shoot, you’ll know exactly what we’re creating—and why.
Because effective, marketable headshots don’t happen by accident. We plan for them.
I am defiantly not your "point and shoot" photographer.
With over 35 years of experience, I take a strategic—not just stylistic—
approach to headshots.
Every package includes a Headshot Strategist® session to help you get images that are marketable, aligned, and unforgettable.
Business Headshot | Branding PACKAGES:
BRANDING SESSIONS:
THE STANDARD ELITE: $1195 - 8-Retouched Images & Headshot Strategist® Session
THE BRAND BUILDER: $2495 - 20-Retouched Images & Headshot Strategist® Session (Best Value)
1 Person, 2 Retouched Images -$525
Headshot Strategist® Session MINI included
Groups:
2 People, 2 Retouched Images each - $475 each
3 People, 2 Retouched Images each - $425 each
4 People, 2 Retouched Images each - $350 each
5-10 People, 2 Retouched Images each - $275 each
Headshot Strategist® Session MINI included
Ask about Day and Half Day On-Location Rates
ALL PACKAGES INCLUDE:
-
A Headshot Strategist® Session via video call to ensure we create effective, marketable headshots
-
Studio Photo Session, time duration depending on your package (outdoor location available upon request)
-
Online proof gallery with watermarked, unretouched images for easy viewing and selection (view-only access)
-
Selected images retouched and delivered as downloadable JPEGs
-
Standard Print/Usage Release Form included for your retouched images
– (Need a commercial usage release? Contact Peggy for pricing.)
Your $275 deposit will go towards whatever package you choose. If you decide to upgrade to a larger package after you see the proofs you can do that. I ask you to choose a package now so that we have a good idea of how many "looks" we are going to achieve in our session. (because we plan our session out so well, it is common to get more amazing looks than we planned)
*In a rush? Call or Text 213.616.8100
My Work
Effective Headshots
Effective Headshots
Effective Headshots
Effective Headshots
WHAT PEOPLE ARE SAYING
Mason
Actor
“Peggy has an amazing ability to capture the actor's spirit. She is able to pull the REAL essence of an actor forward with her casual ease and powerful eye. I was so happy with my shots, they really represented me as an actor.”
Sid
Actor
“Had a great time and loved the marketing shots I got with Peggy. She was patient to ensure I got just what I needed. I can create the perfect pitches. Thank you Peggy!”
Monique
Writer Filmmaker
“In Love with my Headshots. Peggy knows how to light and work with Dark Skin. That is another level of Professionalism.”
Peter Hurley
Top NYC Headshot Photographer
“…good in range of expression and looks of people, you definitely know how to light, and you definitely know how to bring out expression…”
~Critique by Peter Hurley
Let me introduce you to the...
This program will give you the information and knowledge you need to become a certified Headshot Strategist®
When you've completed the program you can apply your new embodied wisdom to your unique situation and grow the business and life you want.
Level 1 - TRUST
In the first level, we will focus on building trust in your life and business. You'll learn...
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How to maximize your business through leadership so you can become the leader your business needs
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How to build your brand by knowing your vision and how to reach your goals
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How to boost your influence by networking effectively
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How to strengthen your photography skills from basics and beyond fine-tuning your technical photography skills
Level 2 - WORK WISE
In the second level, we will focus on working wise in your life and business. You'll learn...
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How to maximize your business by incorporating processes in all areas of your business
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How to build your brand with brand material using a strategic, consistent, and effective plan
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How to boost your influence with a powerful pitch that grabs attention and sales
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How to strengthen your photography with the tools to communicate effectively with your clients
Level 3 -
STRENGTHEN COMMUNICATION
In the third level, we will focus on strengthening communication in your life and business. You'll learn...
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How to maximize your business through sales by becoming comfortable and good at selling yourself
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How to build your brand by understanding your client's experience and making sure it is what it should be
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How to boost your influence with raving fans, amazing reviews, and quality recommendations
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How to strengthen your photography by understanding the powerful psychology of lighting, posing, and camera angles
Level 4 - CONNECT CREATIVELY
In the fourth level, we will focus on connecting creatively in your life and business. You'll learn...
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How to maximize your business through your dream team
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How to build your brand through your policies
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How to boost your influence with solid mutually beneficial power partners
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How to strengthen your photography skills with tricks of the trade
Level 5 - HEART-CENTERED
In the fifth level, we will focus on building heart-centered practices in your life and business. You'll learn...
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How to maximize your business through your photo session
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How to build your brand with your brand story
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How to boost your influence with people around you
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How to strengthen your photography skills by understanding your client's needs
Level 6 - INCREASE AWARENESS
In the sixth level, we will focus on increasing awareness in your life and business. You'll learn...
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How to maximize your business with a business blueprint and money map
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How to build your brand with a solid marketing strategy
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How to boost your influence with the big picture
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How to strengthen your photography skills by putting everything you learned together
Course #26
In the final course, we will wrap everything up in-person (via zoom) to make sure you are fully equipped to run a successful photography business, with all the tools you need. So you can live a life designed by you, for you.
You will have learned:
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How to run a profitable business
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How to brand and market your business
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How to network and gain influence
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Understand how to communicate effectively with your clients and get them the images they need and want, thus setting you apart from other photographers in your area
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You will have fine-tuned your photography skills and taken your unique style to the next level
We can't forget the incredible bonuses you get when you sign up for the Headshot Strategist® Certification
Program...
12-month access to all the course videos, workbooks, and resources and TimeBenders™ PREMIUM Community.
1-on-1 Time Warp sessions and open office hours to keep you on track and accountable for taking action in your business so you find success faster.
Private Networking Group to gain insights, help, and encouragement from other photographers- share your tips and your struggles
Added to the ever-growing searchable database when potential clients in your area looking for a Certified Headshot Strategist® can find you
Exclusive lessons from industry experts in areas like business, marketing, branding, sales, and networking. Check out just a few of them...
Learn to sell with Brian K. McNeill - Sales Confidence Coach
Brian reveals his most effective selling
techniques and tactics to help you increase
your sales revenue
Make a business blueprint with Daniel
McCraine - Business Coach, Consultant Mentor
Discover the easy way to create a strategic
plan for your business with Daniel. He’ll
demonstrate how to use your business goals
and needs to create the perfect blueprint
Take control of your networking with Colleen Strube - Follow-Up Fortune Finder and
founder of Fall in Love with Follow-Up
Colleen is the queen of networking. In her
course, she shows you the best ways to make
the most out-of-business networking to
maximize your return
Automate your business and increase
productivity with Ely Delaney – Marketing
System Specialist
Ely uncovers easy automations to bring to
your business so you spend less time on
boring admin tasks and more time behind
your camera
Pitch yourself to sell with Christopher
Hampton - Founder of ChampIAM.org and
winner of the Presidential Lifetime
Achievement Award
Chris will show you how to create the perfect
pitch for yourself, your business, and your
offers
Systemize your life with Monica M. Henderson - Founder of MinkLife Motivation LLC and Genius Activator
Monica "has a system for that" and she will walk you through getting your life and business automated and running smoothly.
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Get your brand materials sorted to help you sell with Bob Taylor - Creative Conversion Copywriter and Persuasive Word Strategist
Bob will show you how to position your brand materials in the best way to sell your offers like hotcakes. And you’ll come away with a clear marketing roadmap for your materials
I think it's time you met your program coach and OG Headshot Strategist®... Peggy McCartha
I'm known as the most industry-savvy Headshot photographer in LA.
I'm a Certified Professional photographer with well over 30 years of experience.
I have spent the better part of the last decade interviewing top industry professionals including top casting directors, agents, managers, working actors, acting coaches, and more to dig deep and understand what makes an effective Headshot that stands out and gets noticed.
I quickly realized that what I found could help more than just actors, it is a game changer for headshots, portraits, branding, lifestyle, and just about any type of photography.
I personally get frustrated by those "step by step" or "how I did it - paint by number" courses.
Your struggles are different from mine, and your dreams are different from mine.
This program will give you the information and knowledge you need so that you have the embodied wisdom to create a thriving photography business that is designed by you for you.
It lays the foundations for your success and looks at all the areas of your life. Plus it shows you the marketing and business side of your photography business - not just the technical and style side.
It gives you clear and actionable processes you can start integrating into your business immediately.
And the cherry on top of it all - A Headshot Strategist® Certification sets you apart from other photographers in your area.