Level 1 - TRUST
In the first level, we will focus on building trust in your life and business. You'll learn...
How to maximize your business through leadership so you can become the leader your business needs
How to build your brand by knowing your vision and how to reach your goals
How to boost your influence by networking effectively
How to strengthen your photography skills from basics and beyond fine-tuning your technical photography skills
Level 2 - WORK WISE
In the second level, we will focus on working wise in your life and business. You'll learn...
How to maximize your business by incorporating processes in all areas of your business
How to build your brand with brand material using a strategic, consistent, and effective plan
How to boost your influence with a powerful pitch that grabs attention and sales
How to strengthen your photography with the tools to communicate effectively with your clients
Level 3 -
In the third level, we will focus on strengthening communication in your life and business. You'll learn...
How to maximize your business through sales by becoming comfortable and good at selling yourself
How to build your brand by understanding your client's experience and making sure it is what it should be
How to boost your influence with raving fans, amazing reviews, and quality recommendations
How to strengthen your photography by understanding the powerful psychology of lighting, posing, and camera angles
Level 4 - CONNECT CREATIVELY
In the fourth level, we will focus on connecting creatively in your life and business. You'll learn...
How to maximize your business through your dream team
How to build your brand through your policies
How to boost your influence with solid mutually beneficial power partners
How to strengthen your photography skills with tricks of the trade
Level 5 - HEART-CENTERED
In the fifth level, we will focus on building heart-centered practices in your life and business. You'll learn...
How to maximize your business through your photo session
How to build your brand with your brand story
How to boost your influence with people around you
How to strengthen your photography skills by understanding your client's needs
Level 6 - INCREASE AWARENESS
In the sixth level, we will focus on increasing awareness in your life and business. You'll learn...
How to maximize your business with a business blueprint and money map
How to build your brand with a solid marketing strategy
How to boost your influence with the big picture
How to strengthen your photography skills by putting everything you learned together
In the final course, we will wrap everything up in-person (via zoom) to make sure you are fully equipped to run a successful photography business, with all the tools you need. So you can live a life designed by you, for you.
You will have learned:
How to run a profitable business
How to brand and market your business
How to network and gain influence
Understand how to communicate effectively with your clients and get them the images they need and want, thus setting you apart from other photographers in your area
You will have fine-tuned your photography skills and taken your unique style to the next level
We can't forget the incredible bonuses you get when you sign up for the Headshot Strategist® Certification
12-month access to all the course videos, workbooks, and resources. (*Lifetime access for Founders)
1-on-1 Time Warp sessions and open office hours to keep you on track and accountable for taking action in your business so you find success faster.
Private Networking Group to gain insights, help, and encouragement from other photographers- share your tips and your struggles
Added to the ever-growing searchable database when potential clients in your area looking for a Certified Headshot Strategist® can find you
Exclusive lessons from industry experts in areas like business, marketing, branding, sales, and networking. Check out just a few of them...
Learn to sell with Brian K. McNeill - Sales Confidence Coach
Brian reveals his most effective selling
techniques and tactics to help you increase
your sales revenue
Make a business blueprint with Daniel
McCraine - Business Coach, Consultant Mentor
Discover the easy way to create a strategic
plan for your business with Daniel. He’ll
demonstrate how to use your business goals
and needs to create the perfect blueprint
Take control of your networking with Colleen Strube - Follow-Up Fortune Finder and
founder of Fall in Love with Follow-Up
Colleen is the queen of networking. In her
course, she shows you the best ways to make
the most out-of-business networking to
maximize your return
Automate your business and increase
productivity with Ely Delaney – Marketing
Ely uncovers easy automations to bring to
your business so you spend less time on
boring admin tasks and more time behind
Pitch yourself to sell with Christopher
Hampton - Founder of ChampIAM.org and
winner of the Presidential Lifetime
Chris will show you how to create the perfect
pitch for yourself, your business, and your
Systemize your life with Monica M. Henderson - Founder of MinkLife Motivation LLC and Genius Activator
Monica "has a system for that" and she will walk you through getting your life and business automated and running smoothly.
Get your brand materials sorted to help you sell with Bob Taylor - Creative Conversion Copywriter and Persuasive Word Strategist
Bob will show you how to position your brand materials in the best way to sell your offers like hotcakes. And you’ll come away with a clear marketing roadmap for your materials
I think it's time you met your program coach and OG Headshot Strategist®... Peggy McCartha
I'm known as the most industry-savvy Headshot photographer in LA.
I've been a professional photographer for over 34 years.
I have spent the past 8+ years interviewing top industry professionals including top casting directors, agents, managers, working actors, acting coaches, and more to dig deep and understand what makes an effective Headshot that stands out and gets noticed.
I quickly realized that what I found could help more than just actors, it is a game changer for headshots, portraits, branding, lifestyle, and just about any type of photography.
I personally get frustrated by those "step by step" or "how I did it - paint by number" courses.
Your struggles are different from mine, and your dreams are different from mine.
This program will give you the information and knowledge you need so that you have the embodied wisdom to create a thriving photography business that is designed by you for you.
It lays the foundations for your success and looks at all the areas of your life. Plus it shows you the marketing and business side of your photography business - not just the technical and style side.
It gives you clear and actionable processes you can start integrating into your business immediately.
And the cherry on top of it all - A Headshot Strategist® Certification sets you apart from other photographers in your area.